My Portfolio
As a creative copywriter for the last 10+ years, I have worked on many campaigns, both as a freelancer and as a member of different copy and advertising teams. I’ve included a small sampling of the work I’ve done, highlighting some of my favorites.
Email Copy
As a member of the copy team with NBCSports, one of the verticals I worked on was Golf Pass. I worked on a variety of emails for their shows, each aiming to convert customers to open and engage with the platform. Some of the shows I worked on had an audience already; others needed a little extra love to entice and pull them in to check it out.
Style Guide Writing
During my time at various companies, I have been included in planning, writing, and executing different style guides. A style guide is probably one of the most important tools you can have as a copywriter, allowing you to follow brand standards and guidelines to make sure that the voice throughout the copy, regardless of who is writing it, sounds the same.
Content Blocks
Utilizing internal links and copy to draw readers in, I’ve worked on content blocks for multiple ecommerce brands. Each one is a work in SEO research, understanding the brands (and the customer persona) and weaving the words together in a way that makes sense. There’s nothing worse than just a bunch of words making a little word salad at the bottom of the page trying to drive sales or clicks – that’s not the move!
Landing Page/Web Site Building
In 2020, I had the honor and privilege to build an ecommerce site for a dear friend. We worked together to talk through the pages she needed, the elements she wanted to use, and the style guidelines she had worked on with a designer.
